Recently participatedTaiwan Employment and Industry Talent Investment Plan"Digital Marketing Management and Platform Operation Application" course. The content of the course is quite exciting. After compilation, it is shared with friends and relatives. The content shared is only the general direction. There is much worth learning behind each topic. Let us discuss the current situation. The most popular online marketing.

It is said that there are countless online stores, but it is not easy to run an online store well. Friends who are interested in operating an online store must spend more time learning about online marketing.

Please refer to related articles before reading this article:

Learn online marketing together

Talk about online marketing strategy planning

SEO Chinese is called [Search Engine Optimization] Search Engine Optimization, through understandingsearch engineThe operating rules to adjust the website to improve the purpose (operated by the website) of the website within the relevant search engineRankThe way.

Google Ads keyword advertising, formerly known as Google AdWords; with pay-per-click advertising billing method, it is the keyword advertising we often hear, provided by Google, as long as you pay Google, you can place advertising, which is Google's main income.

SEO search is professionally demanding and requires a lot of work, requiring long-term operation.

Google Ads is a stored value type, with low professional requirements and timeliness of publication. The higher the competition, the higher the advertising fees. For example, "credit reporting agencies" are a competitive industry. The recent GA advertising fee is about 300 yuan per click, and the highest per click is about 850 yuan.

Search engines use web crawlers, usually called spiders or bots, tofollow linkway to find pages.

• The crawler analyzes the Html source code setting status of the webpage to determine whether the webpage is indexed
• Determine which text is important: Search engines use HTML markup and text placement to determine which text is more important; the Title title best represents the site

• The index of a search engine is a special kind of database, only here can it be searched by users
• It also stores the Meta data of the page (URL, Title and any required information), which will be used by subsequent search engines when displaying search results. Enter "site:your own web address" in the Google search bar; you can confirm whether the site is in the Google database.

Analyze user search terms

• Find out various variant words (synonyms) such as used car → used car, and correct the spelling such as zhenxinshe → credit bureau
• Find phrases, and Stop Words like um, oh, y...
• Check word order such as Restaurant Taipei Zhongshan Station → Taipei Zhongshan Station Restaurant
• Analyze search intent (reviews, scores, live keywords)

Compare information on web pages

• The location and frequency of keyword terms
• the theme of the page
• Pictures or videos on the page
• language of the website

On-Page page optimization

On-Page SEO refers to in-site optimization or page optimization. On-Page SEO allows you to freely control all SEO factors. Through SEO concepts and techniques, the page can have a better user experience and higher ranking. On-Page is a combination of white hat SEO concepts and writing skills. To obtain better rankings by improving the quality of website content is the goal of On-Page SEO. To do well on On-Page SEO, there are three factors:

1: High-quality content…

2: Website Architecture…

3: Appearance design and user experience

There are hundreds of algorithms for search engine ranking factors that take into account the following two categories:

On-site factors:

• Topic relevance
• Mobile friendly, such as mobile device fonts, whether it is convenient for users to operate
• Safe Browsing
• page speed

Off-site factors:

• Backlinks: mainly recommended by other websites, do not use illegal operations such as self-built links from multiple websites
• Internet volume: For example, due to the large search volume of Wu Baochun, Wu Baochun's website will appear when searching for "bread", but the SEO of Wu Baochun's website may not be very good.

Diverse organic search results

• website link
• Featured snippets
• Local pack local business
• Knowledge Atlas

A Google search for a brand name typically shows the following types of information:

Ads: Search for brand-owned ads

Official website: Search the brand's own official website

Leverage: such as FB, PChome shopping street, Line, Yahoo Qimo auction...

news:

Word of mouth: bloggers, KOLs (opinion leaders)….

1. Official website natural search
2. keyword ads
3. Content marketing (selected summaries, good content marketing needs to be done continuously, when there are negative reviews, it is easy to deal with positive reviews)
4. Film
5. picture
6. word of mouth marketing
7. Leverage marketing
8. Local search (my business, although the online business does not have a physical storefront, it is recommended to apply for my business)
9. Knowledge Atlas

• Get rankings for popular keywords
• Increase website traffic
• Compete to do
• boss request

70-80% users will search for product-related information 3-5 times before buying something for the first time.

When Taiwanese users of 54% face a problem, the first thing they do is to search for relevant information through Google to solve their own problems, such as left shoulder pain, recommending an orthopedic doctor, etc., so they often hear "ask Google".

47% of global consumers visit Google before purchasing a new product or service. Every search represents a demand. Users who find you are not you, but your competitors. SEO helps users find you at the first time.

• Find potential customers
• Improve traffic quality (better active browsing than display traffic)
• protect the brand
• Diversify investment risk (column 2-3 traffic such as SEO, FB, Line, EDM, advertising….)
• Reduce advertising costs (good advertising quality, low advertising costs)
• new opportunities every day

• A brand new concept product; such as an electric car, Tesla advertises its popularity
• Need to get results quickly; SEO takes about 3-6 months to see results, and advertising can achieve quick results
• Does not have own website or website cannot be changed
• The product replacement rate is extremely high; if the construction and commercial houses are sold out, they will be replaced by construction projects, 3C retailers, and the capital turnover rate is low

?As long as there is a website, there will be traffic

?Guaranteed to search first

?Google can do it all in one step (Google changes search terms at any time)

?As long as the industry keywords are ranked (investment, wealth management)

?Lots of backlinks can boost rankings

?Put a lot of keywords on your website to get rankings

"SEF" is the abbreviation of Search Engine Friendly, which is "Search Engine Friendly" Google's favorite website.

Conditions for a good ranking website:

1. Title tag
2. Meta Description
3. Page title (Heading): product name is set to H1
4. Web page content (Content)
5. Anchor Text
6. Image Alt Text (Alt)

Create external links the right way

• Create quality content
• Provide employment opportunity
• Sponsor or Partner Events
• Business website link
• External word-of-mouth cooperation

Quality and sound quality affect search rankings

Duck video, gogoro....

Before the website: Google Search Console, Bing Webmaster…

After the website: Google Analytics, Firebase

Backlinks: Majestic, Ahrefs…

Before going to the station

Find pages or keywords with poor CTR to optimize

Factors that affect the user point system:

URL 20%

Title 30%

Trunk Description 44%

Other 5%

After getting up

key indicator

• Bounce Rate
• Pages per session
• Average working session length
• Ecommerce Conversion Rate
• number of transactions
• income

A series of course content will continue to be released, so stay tuned...